The heat wave that began a few weeks ago as well as the prediction of a possible El Nino weather phenomenon this year has beverage and ice-cream makers hope for a 15-20 per cent growth in sales in May
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
Trade sanctions on Russia by Europe and the US offer an opportunity for India, but the devaluation of the rouble may play spoilsport
IFFCO is reaching out to the young Indian urban professional.
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